Lovable is Now sold under Bendon. You can find your favourite comfy Seamless styles on our Bendon Brand page.

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Everyday Lovable Comfort now by Bendon

Lovable is going through some changes, and you can now find your Lovable Favourites under the Bendon brand. Your favourite Sexy and Seamless Styles have been renamed Simply Seamless.


Sexy and Seamless now known as Simply Seamless is known for its comfort and style. Ultra soft and available in soft cup styles, it is the perfect first bra style.

Bendon Simply Seamless (Sexy & Seamless) is known for being the comfiest Bra and Underwear sets

Cool Blue Hues for new season

Our most loved styles in a new Blue colour

Discover Bendon Simply Seamless Styles in Soft Cup and Contour Bra Styles
LLSG146B.MDVB.FS

Discover Bendon Simply Seamless Styles

Ultra soft, Designed for comfort. No digging in, no lines and soft to touch.

Discover Lovable Seamless Styles